Birmingham, AL · Branded Apparel Solutions

Your brand,
dressed with care.

Custom embroidery, screen printing, and company store programs for teams, brands, and institutions across the Southeast. Delivered with a concierge approach, on every order.

Est. Birmingham, ALA family legacy since 1968Premium · Volume · In-House
EmbroideryScreen PrintingDTFCompany StoresPromotional ProductsNew-Hire KitsEvent MerchandiseCorporate GiftingEmbroideryScreen PrintingDTFCompany StoresPromotional ProductsNew-Hire KitsEvent MerchandiseCorporate Gifting
What We Do

From a single polo to a full company store.

Everything we do is built on in-house production and hands-on account management. No outsourcing, no excuses, no surprises.

01

Embroidery

Premium in-house embroidery for corporate apparel, uniforms, and executive gifting. Unlimited stitch counts, specialty threads, 3D puff, and tonal work.

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02

Screen Print & DTF

High-quality print work for every run size. Short-run DTF for small batches and full-color designs; traditional screen printing for volume and specialty finishes.

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03

Company Stores

Custom-branded online merchandise stores for your team, employees, or brand ambassadors. Designed, stocked, and fully managed by us.

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04

Promo & Kits

Promotional products, event giveaways, new-hire onboarding boxes, trade show collateral. Curated to feel like your brand, not a catalog.

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The Line Card

Premium brands. Volume essentials. One partner.

We carry a curated lineup of apparel brands, from premium names for executive gifting and leadership merch to volume-run essentials for teams, events, and giveaways.

Premium

  • Peter Millar
  • Johnnie-O
  • Holderness & Bourne
  • Vineyard Vines
  • Patagonia

Volume

  • Nike
  • Comfort Colors
  • Gildan
  • Port Authority
  • & many more
Our Specialty

Company store programs, fully managed.

A branded online storefront for your team, built to your identity and stocked with a curated lineup. No inventory headaches, no minimums to worry about, no chasing down orders.

  • Custom-branded storefront and product catalog
  • On-demand fulfillment or scheduled bulk orders
  • Individual shipping or central company delivery
  • Ongoing account management, one point of contact
Explore a Store
yourteam.store.oplerco.com
Your Team Store
Quarter-Zip Pullover
$68
Embroidered Cap
$28
Performance Polo
$52
Canvas Tote
$22
Why J. Opler Co.

A better way to run your branded apparel program.

I

Hard Work

Nothing replaces showing up, day after day, and delivering what we promised.

II

Fast Turns

Your deadline is our deadline. We plan backwards from when you need it, then beat it.

III

Leading Prices

Premium quality without surprise pricing. Clear, consistent, hard to beat on value.

IV

Concierge

Every project, same care. One point of contact. Zero chasing. Partnerships built to last.

Our Story

A family legacy of doing business the right way.

In 1968, our founder’s grandfather built a business on a simple promise: be the kind of partner your customers can count on. More than half a century later, J. Opler Co. carries that promise into a new generation of branded apparel and custom merchandise.

Read the full story
Start a Project

Let’s build something together.

Whether you have a specific project in mind or just want to talk through what’s possible for your team, brand, or event. We’d love to hear from you.

jklein@oplerco.com · (251) 525-4901 ·  Birmingham, Alabama