Birmingham, Alabama · Our Story

A family legacy,
continued.

Branded apparel and promotional products, delivered the way business ought to be done. Hard work, fast turns, and a concierge approach to every project that leaves our door.

Scroll
Portrait of Jack Opler, founder
The Founder

Jack Opler.

A man who believed the way you did business said everything about who you were.

Founded
1968
Based
Florence, AL
Ran It
45+ years
Jack Opler receiving a Lions Club award in the Shoals, 1970sJack Opler, receiving a Lions Club award in the Shoals, 1970s.
The Origin, 1968

It started with a handshake.

In 1968, Jack Opler founded Jack Opler Sales Company in Florence, Alabama.

He ran his business for more than 45 years on a simple principle: be the kind of partner your customers can count on.

He spent his career as a tireless advocate for the people he served, committed to delivering the ultimate level of service, remembered by those who knew him for his quick wit, his integrity, and his reliability. Many of the customers he served over the years became lifelong friends.

Original Jack Opler Sales Co., Inc. business card
His Tagline
“A Complete Source of Supply.”
Jack Opler Sales Co., Florence, AL

That was his promise to every customer. More than half a century later, it’s still our north star.

Our Commitment

The standards that built his business are the standards that guide ours.

I

Hard Work

Nothing replaces showing up, day after day, and delivering what we promised. Every order, every deadline, every detail.

II

Fast Turn Times

Your deadline is our deadline. We plan the work backwards from when you need it, and then we beat it.

III

Leading Prices

Premium quality shouldn't come with surprise pricing. Our numbers are clear, consistent, and hard to beat on value.

IV

Concierge Approach

A dozen polos or a five-figure company store, every project gets the same level of care, thought, and follow-through.

Today

What we do for the brands we serve.

Based in Birmingham, J. Opler Co. serves corporate clients, institutions, and brands across the Southeast with a full range of custom apparel and branded product services. All in-house, all managed by a team that knows your account.

  • 01
    Custom Embroidery, Screen Printing & DTFIn-house production with industry-leading capabilities and turn times.
  • 02
    Premium & Volume Branded ApparelPeter Millar, Johnnie-O, Holderness & Bourne, Nike, Gildan, Comfort Colors and more.
  • 03
    Company Stores & Merchandise ProgramsOngoing online stores for teams, employees, events, and brand ambassadors.
  • 04
    Promotional Products & New-Hire KitsEvent giveaways, onboarding boxes, trade show collateral. The full package.
  • 05
    Concierge Account ManagementOne point of contact. Zero chasing. Partnerships built to last.
What’s Next

We’re not standing still.

The next chapter is investment in our production capabilities, in higher-grade finishes, in faster turn times. The goal is simple: keep adding value for our partners, and keep raising the bar for what our customers can expect from a branded products partner.

Let’s Work Together

Ready to build something together?

Whether you have a specific project in mind or just want to talk through what’s possible for your team, brand, or event. We’d love to hear from you.

Get in Touch(251) 525-4901
jklein@oplerco.com · (251) 525-4901 ·  Birmingham, Alabama